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Back Office
CRM
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Analysis |
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The data bases make it possible to follow all the sales, cancellations or possible repudiations. Our performance indicators analyze the number of customers and the returns. On special request, we can provide very highly specialized analyses from our Data bases according to specific query, for example a study about behavior or origin of the purchasing Net surfers.
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Statistics |
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The marketing tools are very powerful and particularly the merchants are interested in the statistical analyses allowing to qualify a true customers data base and to use it in CRM. These statistics are accessible on line.
An interesting parameter to follow, for example, is the transformation rate and its evolution month after month: it indicates how many customers concluded their payment versus those who gave up the site when credit card data are requested.
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